If you have driven from Delhi to Meerut you cannot miss the Jain Shikanji stalls that line the streets as you cross Modinagar.

Influencer marketing is understood to be a type of social media marketing where brands partner with “influencers” (i.e., people with high numbers of followers and engagement) to promote their products/services. But is the concept of using ‘influence’ really new?

There’s something about youth that fascinates us. Maybe it’s the energy—the feeling of endless possibility. Or the boldness—how nothing seems out of reach. But here’s the thing: youth itself is fleeting.

India’s dazzling display at the G20 Summit in Delhi offers us a front-row seat to witness this diplomatic and branding spectacle. So, grab your popcorn, folks, as we take a closer look at India’s showmanship at the G20 Summit and draw some valuable lessons for marketers worldwide.

At first glance, referrals might seem like a secure and efficient strategy, but in reality, it’s a growth strategy that could be holding your business back.

In a world where every brand is racing to be louder, more present, and constantly visible, the idea of brand silence might seem counterintuitive — even radical. But as consumer attention grows increasingly scarce and digital spaces ever more crowded, silence can actually be a strategic advantage.

Indian family businesses, deeply rooted in tradition, are at a turning point. To thrive, they must balance heritage with innovation, embracing professional leadership, digital transformation, and global expansion.

AI is transforming marketing—reshaping paid media, SEO, and ROAS. Marketers must adapt with AI-first strategies, personalized content, and a balance of digital and physical experiences.

Startups scale by focusing on their core product, structuring non-core services, and building a strong GTM strategy. Clarity, leadership, and a balanced SMB-enterprise approach drive true growth.