If you have driven from Delhi to Meerut you cannot miss the Jain Shikanji stalls that line the streets as you cross Modinagar.

Influencer marketing is understood to be a type of social media marketing where brands partner with “influencers” (i.e., people with high numbers of followers and engagement) to promote their products/services. But is the concept of using ‘influence’ really new?

There’s something about youth that fascinates us. Maybe it’s the energy—the feeling of endless possibility. Or the boldness—how nothing seems out of reach. But here’s the thing: youth itself is fleeting.

India’s dazzling display at the G20 Summit in Delhi offers us a front-row seat to witness this diplomatic and branding spectacle. So, grab your popcorn, folks, as we take a closer look at India’s showmanship at the G20 Summit and draw some valuable lessons for marketers worldwide.

In a world where every brand is racing to be louder, more present, and constantly visible, the idea of brand silence might seem counterintuitive — even radical. But as consumer attention grows increasingly scarce and digital spaces ever more crowded, silence can actually be a strategic advantage.